Driverseat Inc is a transportation franchise that has expanded throughout Canada and into the United States. As the brand grew exponentially, it was essential to ensure they had a strong brand identity to match their success and growth in the industry. The brand identity, as well as the brand messages and personality was changed to enhance brand that evolved since it’s inception. Designing for this franchise brand was unique in that the guides were made not only to describe the visual and philosophical elements of the brand, but also required an in depth analysis and transfer of design knowledge to ensure that the business oriented franchise owners are able to successfully create their own marketing materials. The brand change followed a series of changes in various aspects such as the vehicle wraps, updating the mobile application artwork, and a new company uniform for the company drivers.